Director Online Business & Marketing (m/f/d)

To strengthen our leadership team, we are now looking for a Director Online Business & Marketing in Berlin (with regular travel to Passau). This position is reporting to the Co-CEO of mymuesli. As a member of the management team, you will work with other executives from Retail, Brand, Product, Operations, Supply Chain and Finance.

In this role you have strategic and operational responsibility for our biggest sales channel across different countries as well as all online marketing channels. You will expand our customer base and generate incremental revenue streams through additional channels, such as marketing partnerships as well as leveraging marketplaces. In this position, with P&L responsibility, you will lead around 50 employees and will play a major role to drive sustainable growth and economic success of mymuesli.




  • You own the operational and strategic management as well as people development of our international and diverse online team, including marketing, creative, content, partnership and marketplaces teams.
  • You perform growth hacking of our D2C/eCommerce, partnership and marketplace businesses through data based and analytical decision making
  • You evolve mymueslis brand, product portfolio and channel strategy as well as pricing and promotion roadmaps together with other teams (e.g. Brand, Category Management, B2B, Finance)You lead the design, scaling and optimization of relevant (new) customer channels such as search, social, affiliate and paid channels, including partnerships and evolving CRM
  • You drive end-to-end the creation, management and evolution of the marketing funnel from upper funnel (e.g. Instagram) to lower funnel (e.g. Google Ads)
  • You evolve the country, performance marketing, content and creative teams to serve several brands, categories and countries in the most efficient way
  • You attract and retain talents and help the teams strive for constant improvement an enable their development
  • You are responsible for our multi-million advertising budgets and ensure efficient spending
  • You help drive the data, BI and tech roadmap to enable scaling
  • You ensure scalability and international roll out through automation and process optimization


  • At least 7-10 years experience in online/social marketing and leadership experience in the eCommerce/DTC space preferably for strong brands in FMCG or Retail in an international environment
  • Strategic growth oriented thinker based in analytical and creative thinking
  • Motivator, mentor and inspirational leader for the team
  • Strong communication skills and love for diverse teams across the organization
  • Experience in scaling a marketing organization while staying agile
  • Bias for action, hands on, can do attitude and independent but team oriented way of working
  • Preferably completed MBA or equivalent degree with focus on Marketing, e-commerce, etc.
  • Very good written and spoken German and English skills


Since 2007, muesli lovers have been able to put together their individual favorite muesli online from over 80 organic ingredients in 566 trillion variants. Today there is mymuesli online and offline. We are in 9 countries. For us, however, numbers are just snapshots on our way to achieving more and more measurable effects. What drives us is what we want to bring into the world: We celebrate diversity for a self-determined diet. That's what we get up for every day. We live that internally and externally. We always want to get better at it. We rely on personal responsibility and development. We think and act holistically and sustainably, with great attention to detail. You will not experience monotony and boredom with us. We have been working very successfully and in partnership with Genui, our strategic investor, since 2016.

You can expect meaningful goals, a large decision-making framework and a great team in an innovative environment where your contribution really counts. Would you like to help shape the future development of mymuesli? Then we would like to get to know you.

Do you feel addressed? Great! Then apply now! Please remember that attachments are only possible up to a maximum of 2MB!

We are looking forward to your application!

Expected Start Date:
Philipp Kraiss